Facebook recently released details about their new updates that will definitely be keeping businesses on their toes. According to Mark Zuckerberg, Facebook will be making a “major change to encourage meaningful social interactions with family and friends over passive consumption. As a result, you’ll see less public content, including news, video, and posts from brands.”
Social media marketing for businesses is being heavily affected by this new algorithm update. But no need to fret, Socialocca still has the tools, ideas and means necessary to ensure the content posted on your business pages continue to draw attention, hold interest and generate more than enough likes, shares and comments to stay relevant.
Zuckerberg’s goal for more “meaningful social interaction” with the public is still very doable for brands like yours. However, the creativity and time spent to organically reach your audience will be a lot more demanding. Prompting your followers to start conversations with their friends and family on your posts is the ultimate key to success with this new algorithm.
“My hope,” wrote Zuckerberg, “is that this update about trusted news and last week’s update about meaningful interactions will help make time on Facebook time well spent: where we’re strengthening our relationships, engaging in active conversations rather than passive consumption, and, when we read news, making sure it’s from high quality and trusted sources.”
Reach out to firstname.lastname@example.org to see how we can help make your brand’s posts stay on top of your followers’ news feeds and keep the conversations going!