Social Campaign

How to Run a Successful Social Media Campaign

A few days ago, a social media marketing company called Socialbakers released a report detailing some of the “Must-Know Social Media Trends” for 2019 thus far. For those of you looking to up your social media presence, specifically with business accounts, the report may provide you with some invaluable advice regarding advertisements, audience, and influencers. Although these are important topics, …

Bots V Social Media

Bots vs. Us: How Do You Combat Fake Accounts on Social Media?

Over the past few years, it has become seemingly impossible to go on any social media platform without interacting with or seeing bots and spam accounts. On popular tweets or Instagram posts, it has become common to see these strange accounts posting in the replies or comments in order to grab the average user’s attention. But, before I get in …

IG Augmented Reality

Instagram’s Augmented Reality Filters Are Here!

The battle between Snapchat and Instagram for “best” social media platform has been going on for the past couple of years, and one of Instagram’s recent updates proves that it is not going to end any time soon. Instagram added augmented reality (AR) to its already extensive list of Instagram story filters. Given that this update comes only a few …

Snapchat

What Happened to the Snapchat Logo?!

Every few months most smartphone or smart-device users will get a notification telling them that one or more of their apps needs updating. Some users, myself included, even have their apps set to update automatically. Most of the time these updates are minor changes meant to fix bugs or to add new features, and they generally go unnoticed. When the …