Why You Need To Worry About SEO

In the face-paced, ever-growing environment the internet provides, it can be difficult to stand out in such a dense crowd. Competitors are constantly looking for the next unique idea that will, however briefly, increase traffic to their website. Different companies toy with new marketing campaigns to set themselves apart from the competition, but it can be difficult to be noticed …

Why You Can’t Force Virality

Some of the biggest viral moments of 2019, including the rise of rapper Lil Nas X and his song “Old Town Road,” came from video-sharing app TikTok. While 2020 will no doubt provide some similarly entertaining viral stories, one thing is different: More people know about TikTok. As TikTok continues to creep its way into mainstream media, more celebrities than …

Why You’re Not Producing Enough Video Content

Why You’re Not Producing Enough Video Content   Let’s be honest. Pictures and videos grab our attention far more easily than words do. That’s one of the reasons, for instance, platforms like Instagram, Snapchat and even TikTok are so popular today. We are no longer living in a time where companies rely on word of mouth or simple newspaper advertisements …

How Will Hiding Instagram Likes Affect Businesses?

As the world enters 2020, it seems as though you and I aren’t the only ones with resolutions for the new year. Towards the end of 2019, Instagram toyed with the idea of making ‘likes’ on the photo-sharing platform invisible to the public. With so much talk in the past few years about anxiety and depression in teens stemming from …

Does the Future of Advertising Lie with TikTok?

Many social media platforms have seen major highs and lows over the past decade, but it is a recent addition to the roster that is going into 2020 with high expectations. TikTok, which was created in 2017, rose to prominence in 2019 and has garnered around 500 million daily active users—more than both Twitter and Snapchat. So, while social media …

Social Media Platforms Over the Past Decade

The last decade has seen the rise and, sometimes brutal, fall of a variety of social media networks. With 2020 upon us, let’s take a look at some of the most popular social media platforms of the past 10 years and see where they are today. To see this information visually, there is a great animated video that shows the …

Why Should You Prioritize Mobile-Friendly Websites?

A 2018 study from media agency Zenith predicts that, by 2020, around 28% of the world’s media consumption will be mobile. While this transition marks a shift in the way media and news companies produce and distribute content, it also marks a shift in how that content is packaged and formatted. An increasing mobile audience will affect more than just …

Friends

This Celebrity Just Set an Instagram World Record

Most of us with Instagram profiles have seen our follower count gradually increase over time. Those with business accounts may see a little bit more follower action, but the average casual account probably won’t have too many more than 1,000 followers at the most. Things are much different at the top, however, as celebrity and former ‘Friends’ actress Jennifer Aniston …

Social Campaign

How to Run a Successful Social Media Campaign

A few days ago, a social media marketing company called Socialbakers released a report detailing some of the “Must-Know Social Media Trends” for 2019 thus far. For those of you looking to up your social media presence, specifically with business accounts, the report may provide you with some invaluable advice regarding advertisements, audience, and influencers. Although these are important topics, …

Bots V Social Media

Bots vs. Us: How Do You Combat Fake Accounts on Social Media?

Over the past few years, it has become seemingly impossible to go on any social media platform without interacting with or seeing bots and spam accounts. On popular tweets or Instagram posts, it has become common to see these strange accounts posting in the replies or comments in order to grab the average user’s attention. But, before I get in …