How A Hashtag Brought Together the Soccer Community

While the global outbreak of coronavirus has led to the postponing and complete cancelation of many different sporting events, many soccer players have – through social media – found a way to both keep themselves entertained as well as encourage others to maintain healthy practices. 433, an Instagram account that produces daily soccer-related content, created the #stayathomechallenge on March 14 …

When Will Snapchat Finally Die?

In the seemingly never-ending battle of “who did it first?” Instagram may soon be taking a page out of Snapchat’s book. Snapchat, the social media platform that popularized individual photo-sharing, is well known for having user-sent pictures and messages disappear after a short period of time. While Instagram and Facebook have since integrated Snapchat’s “Stories” and face-filter features onto their …

Why You Can’t Believe Everything You Read

Coronavirus, also known as COVID-19, seems to be the only thing in the news these days. You can’t go on social media platforms like Facebook and Twitter without your feed being covered in coronavirus stories. From an online content perspective, this makes sense. Coronavirus is a global pandemic, and those don’t happen too often. When one does, it’s logical that …

Why Storytelling Is The Future Of Advertising

Look at a Google ad, and you may find it difficult to immediately tell what product they are selling. That’s because Google is great at selling an idea or a story, rather than just a product. Google’s marketing team, for example, could create a visually sleek, stunning advertisement for the new Google Home but they could just as easily – …

Taking the Rainforest Remote! Why Socialocca is moving the rainforest online

Socialocca is switching things up. As marketing evolves more and more into an online service, our team has decided to opt-out of our current office space and focus on a more remote and mobile approach. This change won’t affect any already remote or online customers, and thanks to our friends at Wilkes-Barre Connect, our Socialocca team will still be able to …

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Snapchat Is Still Alive and Kicking

While the “out with the old, in with the new” mentality can be very tempting to social media users, the older platforms are continuing to maintain a solid core of daily users. Snapchat, for example, turned eight years old over a month ago, yet a recent report revealed that the social media platform gained seven million new daily active users …

Three Secrets to Boost Engagement On Facebook

With nearly 2.32 billion users per month, Facebook is still one of the top social media platforms to date. Every single day there are roughly 1.52 billion people logging into the site and scrolling through their newsfeeds, according to Facebook Newsroom. With such a large pool of people creating and absorbing content, how will your brand stand out among the …

When Is the Best Time to Post on Social Media?

One of the most common questions our social media professionals get is, “when is the best time to post on social media?” Whether you’re utilizing Facebook, Instagram, Twitter, etc. there is no easy answer to give. It really all depends on who your target audience is and what social platform you are using. Then, it comes down to trial and …

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The Dark Side of the Moon: How to Enable Facebook’s Hidden ‘Dark Mode’

Facebook Messenger is getting dark! No, not as dark as Momo but dark enough where this secret setting called “Dark Mode” can only be unlocked through the moon emoji. That’s right, we’re talking about the “dark side of the moon.” What is Dark Mode? Facebook’s iconic blue and white interface isn’t for everyone, and while many apps give users the …