How to Run a Successful Social Media Campaign
A few days ago, a social media marketing company called Socialbakers released a report detailing some of the “Must-Know Social Media Trends” for 2019 thus far. For those of you looking to up your social media presence, specifically with business accounts, the report may provide you with some invaluable advice regarding advertisements, audience, and influencers. Although these are important topics, I would like to discuss here the importance of staying open-minded and utilizing different platforms for your social media campaigns.
One of the first key statistics this report reveals is that most of the money being spent on social media advertisements is going towards Facebook Ads—even as the overall ad-spending on Instagram increases. This goes to show that, although younger audiences are scrolling through Facebook less and less, there is still money to be made by buying and placing ads on the platform that will reach hundreds of millions of users.
It is important to note, however, that Instagram is still an important part of any brand’s social media campaign— regardless of where most of the ad spending is taking place. The Socialbakers study analyzed the top 50 business profiles on both Instagram and Facebook and found that the audience sizes of the two social media platforms were almost identical. The study explains that Instagram actually has the upper hand regarding audience engagement, which shows the importance and continued relevance of the younger social media platform.
So why is this important? In my eyes, the information that I’ve described from the survey shows the importance of both the old and new ‘guards’ of marketing and social media campaigning. Personally, I rarely use Facebook, and the same is true for many of my millennial peers. Our social media platform of choice would lean more towards Instagram than Facebook, and the opposite can be said for other generations of social media users. Regardless of what social media platform you prefer, it is crucial to understand that a successful social media campaigner must be willing to accept that multiple platforms are necessary to promote your content. And although there may seem to be a generational divide in terms of social media preference, a good social media campaign must take advantage of all platforms to have the greatest impact and reach a wider audience.