When Will Snapchat Finally Die?

In the seemingly never-ending battle of “who did it first?” Instagram may soon be taking a page out of Snapchat’s book. Snapchat, the social media platform that popularized individual photo-sharing, is well known for having user-sent pictures and messages disappear after a short period of time. While Instagram and Facebook have since integrated Snapchat’s “Stories” and face-filter features onto their …

Why Storytelling Is The Future Of Advertising

Look at a Google ad, and you may find it difficult to immediately tell what product they are selling. That’s because Google is great at selling an idea or a story, rather than just a product. Google’s marketing team, for example, could create a visually sleek, stunning advertisement for the new Google Home but they could just as easily – …

Why You Need To Worry About SEO

In the face-paced, ever-growing environment the internet provides, it can be difficult to stand out in such a dense crowd. Competitors are constantly looking for the next unique idea that will, however briefly, increase traffic to their website. Different companies toy with new marketing campaigns to set themselves apart from the competition, but it can be difficult to be noticed …

Taking the Rainforest Remote! Why Socialocca is moving the rainforest online

Socialocca is switching things up. As marketing evolves more and more into an online service, our team has decided to opt-out of our current office space and focus on a more remote and mobile approach. This change won’t affect any already remote or online customers, and thanks to our friends at Wilkes-Barre Connect, our Socialocca team will still be able to …

Why You Can’t Force Virality

Some of the biggest viral moments of 2019, including the rise of rapper Lil Nas X and his song “Old Town Road,” came from video-sharing app TikTok. While 2020 will no doubt provide some similarly entertaining viral stories, one thing is different: More people know about TikTok. As TikTok continues to creep its way into mainstream media, more celebrities than …

How Will Hiding Instagram Likes Affect Businesses?

As the world enters 2020, it seems as though you and I aren’t the only ones with resolutions for the new year. Towards the end of 2019, Instagram toyed with the idea of making ‘likes’ on the photo-sharing platform invisible to the public. With so much talk in the past few years about anxiety and depression in teens stemming from …

Does the Future of Advertising Lie with TikTok?

Many social media platforms have seen major highs and lows over the past decade, but it is a recent addition to the roster that is going into 2020 with high expectations. TikTok, which was created in 2017, rose to prominence in 2019 and has garnered around 500 million daily active users—more than both Twitter and Snapchat. So, while social media …