How A Hashtag Brought Together the Soccer Community

While the global outbreak of coronavirus has led to the postponing and complete cancelation of many different sporting events, many soccer players have – through social media – found a way to both keep themselves entertained as well as encourage others to maintain healthy practices. 433, an Instagram account that produces daily soccer-related content, created the #stayathomechallenge on March 14 …

When Will Snapchat Finally Die?

In the seemingly never-ending battle of “who did it first?” Instagram may soon be taking a page out of Snapchat’s book. Snapchat, the social media platform that popularized individual photo-sharing, is well known for having user-sent pictures and messages disappear after a short period of time. While Instagram and Facebook have since integrated Snapchat’s “Stories” and face-filter features onto their …

Does the Future of Advertising Lie with TikTok?

Many social media platforms have seen major highs and lows over the past decade, but it is a recent addition to the roster that is going into 2020 with high expectations. TikTok, which was created in 2017, rose to prominence in 2019 and has garnered around 500 million daily active users—more than both Twitter and Snapchat. So, while social media …