When Will Snapchat Finally Die?

In the seemingly never-ending battle of “who did it first?” Instagram may soon be taking a page out of Snapchat’s book. Snapchat, the social media platform that popularized individual photo-sharing, is well known for having user-sent pictures and messages disappear after a short period of time. While Instagram and Facebook have since integrated Snapchat’s “Stories” and face-filter features onto their …

Why You Can’t Believe Everything You Read

Coronavirus, also known as COVID-19, seems to be the only thing in the news these days. You can’t go on social media platforms like Facebook and Twitter without your feed being covered in coronavirus stories. From an online content perspective, this makes sense. Coronavirus is a global pandemic, and those don’t happen too often. When one does, it’s logical that …

Why Storytelling Is The Future Of Advertising

Look at a Google ad, and you may find it difficult to immediately tell what product they are selling. That’s because Google is great at selling an idea or a story, rather than just a product. Google’s marketing team, for example, could create a visually sleek, stunning advertisement for the new Google Home but they could just as easily – …

Why You Need To Worry About SEO

In the face-paced, ever-growing environment the internet provides, it can be difficult to stand out in such a dense crowd. Competitors are constantly looking for the next unique idea that will, however briefly, increase traffic to their website. Different companies toy with new marketing campaigns to set themselves apart from the competition, but it can be difficult to be noticed …

Taking the Rainforest Remote! Why Socialocca is moving the rainforest online

Socialocca is switching things up. As marketing evolves more and more into an online service, our team has decided to opt-out of our current office space and focus on a more remote and mobile approach. This change won’t affect any already remote or online customers, and thanks to our friends at Wilkes-Barre Connect, our Socialocca team will still be able to …

Why You Can’t Force Virality

Some of the biggest viral moments of 2019, including the rise of rapper Lil Nas X and his song “Old Town Road,” came from video-sharing app TikTok. While 2020 will no doubt provide some similarly entertaining viral stories, one thing is different: More people know about TikTok. As TikTok continues to creep its way into mainstream media, more celebrities than …

How Will Hiding Instagram Likes Affect Businesses?

As the world enters 2020, it seems as though you and I aren’t the only ones with resolutions for the new year. Towards the end of 2019, Instagram toyed with the idea of making ‘likes’ on the photo-sharing platform invisible to the public. With so much talk in the past few years about anxiety and depression in teens stemming from …

Does the Future of Advertising Lie with TikTok?

Many social media platforms have seen major highs and lows over the past decade, but it is a recent addition to the roster that is going into 2020 with high expectations. TikTok, which was created in 2017, rose to prominence in 2019 and has garnered around 500 million daily active users—more than both Twitter and Snapchat. So, while social media …

Why Should You Prioritize Mobile-Friendly Websites?

A 2018 study from media agency Zenith predicts that, by 2020, around 28% of the world’s media consumption will be mobile. While this transition marks a shift in the way media and news companies produce and distribute content, it also marks a shift in how that content is packaged and formatted. An increasing mobile audience will affect more than just …

Social Campaign

How to Run a Successful Social Media Campaign

A few days ago, a social media marketing company called Socialbakers released a report detailing some of the “Must-Know Social Media Trends” for 2019 thus far. For those of you looking to up your social media presence, specifically with business accounts, the report may provide you with some invaluable advice regarding advertisements, audience, and influencers. Although these are important topics, …