How Many Celebrities Have Fake Followers?

There have been a number of articles released by somewhat-reputable websites shaming celebrities for having fake followers. Some seem to prove that lesser-known celebs knowingly purchased fake followers, other use certain online tools to approximate fake-follower counts, and others rely on data from the Instagram Purge where some popular accounts lost millions of followers. This make for decent gossip, except …

How to Craft Next Level Social Media Captions

We’ve all been there as social media managers, ready to post one of our favorite photos on Instagram and all we can think of is simply using a slew of emojis for the caption. We know we should say more, but what? Doesn’t the picture already say a thousand words? Coming up with a compelling social media caption can be …

How do I become a social media manager?

Becoming a social media manager and starting my own agency was far from walking on the paved road of “go get a marketing degree”. It’s actually pretty funny when you think about it. Even just a few years ago, many colleges (including the one I went to) didn’t even offer “social media” classes or electives. I remember directly asking my …

What You Need To Know About Facebook’s Major Newsfeed Update

Facebook recently released details about their new updates that will definitely be keeping businesses on their toes. According to Mark Zuckerberg, Facebook will be making a “major change to encourage meaningful social interactions with family and friends over passive consumption. As a result, you’ll see less public content, including news, video, and posts from brands.” Social media marketing for businesses …