Three Secrets to Boost Engagement On Facebook

With nearly 2.32 billion users per month, Facebook is still one of the top social media platforms to date. Every single day there are roughly 1.52 billion people logging into the site and scrolling through their newsfeeds, according to Facebook Newsroom. With such a large pool of people creating and absorbing content, how will your brand stand out among the …

When Is the Best Time to Post on Social Media?

One of the most common questions our social media professionals get is, “when is the best time to post on social media?” Whether you’re utilizing Facebook, Instagram, Twitter, etc. there is no easy answer to give. It really all depends on who your target audience is and what social platform you are using. Then, it comes down to trial and …

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The Dark Side of the Moon: How to Enable Facebook’s Hidden ‘Dark Mode’

Facebook Messenger is getting dark! No, not as dark as Momo but dark enough where this secret setting called “Dark Mode” can only be unlocked through the moon emoji. That’s right, we’re talking about the “dark side of the moon.” What is Dark Mode? Facebook’s iconic blue and white interface isn’t for everyone, and while many apps give users the …

What Social Media Platform is Best for Your Brand?

It seems we’ve come to the point where “digital marketing” isn’t a grand new age term anymore. Most, if not all, marketing efforts have become digital! Think digital billboards, websites, graphic designs, videos, blogs, and of course, social media. Although it’s not the end-all-be-all of marking in 2019, social media is one of the best options for businesses, especially small …

How Did the Netflix Original, Bird Box, Get So Much Attention?!

We know the power of social media is stronger than we ever could have imagined. It’s easy to find videos of children singing and pets dancing that have thousands and thousands of views, likes, and shares. So, are you surprised to hear that Netflix didn’t spend millions to promote and market Bird Box? Rather, they relied on us to do …

How Many Celebrities Have Fake Followers?

There have been a number of articles released by somewhat-reputable websites shaming celebrities for having fake followers. Some seem to prove that lesser-known celebs knowingly purchased fake followers, other use certain online tools to approximate fake-follower counts, and others rely on data from the Instagram Purge where some popular accounts lost millions of followers. This make for decent gossip, except …

How to Craft Next Level Social Media Captions

We’ve all been there as social media managers, ready to post one of our favorite photos on Instagram and all we can think of is simply using a slew of emojis for the caption. We know we should say more, but what? Doesn’t the picture already say a thousand words? Coming up with a compelling social media caption can be …

How do I become a social media manager?

Becoming a social media manager and starting my own agency was far from walking on the paved road of “go get a marketing degree”. It’s actually pretty funny when you think about it. Even just a few years ago, many colleges (including the one I went to) didn’t even offer “social media” classes or electives. I remember directly asking my …