Social Campaign

How to Run a Successful Social Media Campaign

A few days ago, a social media marketing company called Socialbakers released a report detailing some of the “Must-Know Social Media Trends” for 2019 thus far. For those of you looking to up your social media presence, specifically with business accounts, the report may provide you with some invaluable advice regarding advertisements, audience, and influencers. Although these are important topics, …

Bots V Social Media

Bots vs. Us: How Do You Combat Fake Accounts on Social Media?

Over the past few years, it has become seemingly impossible to go on any social media platform without interacting with or seeing bots and spam accounts. On popular tweets or Instagram posts, it has become common to see these strange accounts posting in the replies or comments in order to grab the average user’s attention. But, before I get in …

IG Augmented Reality

Instagram’s Augmented Reality Filters Are Here!

The battle between Snapchat and Instagram for “best” social media platform has been going on for the past couple of years, and one of Instagram’s recent updates proves that it is not going to end any time soon. Instagram added augmented reality (AR) to its already extensive list of Instagram story filters. Given that this update comes only a few …

When Is the Best Time to Post on Social Media?

One of the most common questions our social media professionals get is, “when is the best time to post on social media?” Whether you’re utilizing Facebook, Instagram, Twitter, etc. there is no easy answer to give. It really all depends on who your target audience is and what social platform you are using. Then, it comes down to trial and …

What Social Media Platform is Best for Your Brand?

It seems we’ve come to the point where “digital marketing” isn’t a grand new age term anymore. Most, if not all, marketing efforts have become digital! Think digital billboards, websites, graphic designs, videos, blogs, and of course, social media. Although it’s not the end-all-be-all of marking in 2019, social media is one of the best options for businesses, especially small …

The Peak of Snapchat: Instagram’s Rise to the Top!

For years, the big social media conglomerate that is Snapchat had taken the world by storm with their ingenious idea of stories, photos published to a user’s profile for only 24 hours. These photos were a great way of updating friends and family on current things happening in the user’s own life while also serving as a new way of …

How Many Celebrities Have Fake Followers?

There have been a number of articles released by somewhat-reputable websites shaming celebrities for having fake followers. Some seem to prove that lesser-known celebs knowingly purchased fake followers, other use certain online tools to approximate fake-follower counts, and others rely on data from the Instagram Purge where some popular accounts lost millions of followers. This make for decent gossip, except …

DANGER: Fake Instagram Followers Will Ruin You

Instagram is big business. We know this because Tree Frog Social is a part of the supporting ecosystem. Whenever there is money at stake, people will try to break the rules. When it comes to Instagram, the most egregious offense is buying fake followers. Most users want as many followers as possible. In the early days of social networks, follower …

How to Craft Next Level Social Media Captions

We’ve all been there as social media managers, ready to post one of our favorite photos on Instagram and all we can think of is simply using a slew of emojis for the caption. We know we should say more, but what? Doesn’t the picture already say a thousand words? Coming up with a compelling social media caption can be …