While the “out with the old, in with the new” mentality can be very tempting to social media users, the older platforms are continuing to maintain a solid core of daily users. Snapchat, for example, turned eight years old over a month ago, yet a recent report revealed that the social media platform gained seven million new daily active users …
Most of us with Instagram profiles have seen our follower count gradually increase over time. Those with business accounts may see a little bit more follower action, but the average casual account probably won’t have too many more than 1,000 followers at the most. Things are much different at the top, however, as celebrity and former ‘Friends’ actress Jennifer Aniston …
A few days ago, a social media marketing company called Socialbakers released a report detailing some of the “Must-Know Social Media Trends” for 2019 thus far. For those of you looking to up your social media presence, specifically with business accounts, the report may provide you with some invaluable advice regarding advertisements, audience, and influencers. Although these are important topics, …
Over the past few years, it has become seemingly impossible to go on any social media platform without interacting with or seeing bots and spam accounts. On popular tweets or Instagram posts, it has become common to see these strange accounts posting in the replies or comments in order to grab the average user’s attention. But, before I get in …
The battle between Snapchat and Instagram for “best” social media platform has been going on for the past couple of years, and one of Instagram’s recent updates proves that it is not going to end any time soon. Instagram added augmented reality (AR) to its already extensive list of Instagram story filters. Given that this update comes only a few …
Often times, small businesses use social media as their main stream of advertising, and while social media may be a good tool to help reach a larger audience in a cost-effective way, you need to remember that you are still utilizing a “social” media platform. This means that social media users are on these apps and websites to keep up …
One of the most common questions our social media professionals get is, “when is the best time to post on social media?” Whether you’re utilizing Facebook, Instagram, Twitter, etc. there is no easy answer to give. It really all depends on who your target audience is and what social platform you are using. Then, it comes down to trial and …
It seems we’ve come to the point where “digital marketing” isn’t a grand new age term anymore. Most, if not all, marketing efforts have become digital! Think digital billboards, websites, graphic designs, videos, blogs, and of course, social media. Although it’s not the end-all-be-all of marking in 2019, social media is one of the best options for businesses, especially small …
For years, the big social media conglomerate that is Snapchat had taken the world by storm with their ingenious idea of stories, photos published to a user’s profile for only 24 hours. These photos were a great way of updating friends and family on current things happening in the user’s own life while also serving as a new way of …
There have been a number of articles released by somewhat-reputable websites shaming celebrities for having fake followers. Some seem to prove that lesser-known celebs knowingly purchased fake followers, other use certain online tools to approximate fake-follower counts, and others rely on data from the Instagram Purge where some popular accounts lost millions of followers. This make for decent gossip, except …