How A Hashtag Brought Together the Soccer Community

While the global outbreak of coronavirus has led to the postponing and complete cancelation of many different sporting events, many soccer players have – through social media – found a way to both keep themselves entertained as well as encourage others to maintain healthy practices. 433, an Instagram account that produces daily soccer-related content, created the #stayathomechallenge on March 14 …

When Will Snapchat Finally Die?

In the seemingly never-ending battle of “who did it first?” Instagram may soon be taking a page out of Snapchat’s book. Snapchat, the social media platform that popularized individual photo-sharing, is well known for having user-sent pictures and messages disappear after a short period of time. While Instagram and Facebook have since integrated Snapchat’s “Stories” and face-filter features onto their …

Why You Can’t Believe Everything You Read

Coronavirus, also known as COVID-19, seems to be the only thing in the news these days. You can’t go on social media platforms like Facebook and Twitter without your feed being covered in coronavirus stories. From an online content perspective, this makes sense. Coronavirus is a global pandemic, and those don’t happen too often. When one does, it’s logical that …

Why Storytelling Is The Future Of Advertising

Look at a Google ad, and you may find it difficult to immediately tell what product they are selling. That’s because Google is great at selling an idea or a story, rather than just a product. Google’s marketing team, for example, could create a visually sleek, stunning advertisement for the new Google Home but they could just as easily – …

Taking the Rainforest Remote! Why Socialocca is moving the rainforest online

Socialocca is switching things up. As marketing evolves more and more into an online service, our team has decided to opt-out of our current office space and focus on a more remote and mobile approach. This change won’t affect any already remote or online customers, and thanks to our friends at Wilkes-Barre Connect, our Socialocca team will still be able to …

Why You Can’t Force Virality

Some of the biggest viral moments of 2019, including the rise of rapper Lil Nas X and his song “Old Town Road,” came from video-sharing app TikTok. While 2020 will no doubt provide some similarly entertaining viral stories, one thing is different: More people know about TikTok. As TikTok continues to creep its way into mainstream media, more celebrities than …

Why You’re Not Producing Enough Video Content

Why You’re Not Producing Enough Video Content   Let’s be honest. Pictures and videos grab our attention far more easily than words do. That’s one of the reasons, for instance, platforms like Instagram, Snapchat and even TikTok are so popular today. We are no longer living in a time where companies rely on word of mouth or simple newspaper advertisements …

How Will Hiding Instagram Likes Affect Businesses?

As the world enters 2020, it seems as though you and I aren’t the only ones with resolutions for the new year. Towards the end of 2019, Instagram toyed with the idea of making ‘likes’ on the photo-sharing platform invisible to the public. With so much talk in the past few years about anxiety and depression in teens stemming from …

Does the Future of Advertising Lie with TikTok?

Many social media platforms have seen major highs and lows over the past decade, but it is a recent addition to the roster that is going into 2020 with high expectations. TikTok, which was created in 2017, rose to prominence in 2019 and has garnered around 500 million daily active users—more than both Twitter and Snapchat. So, while social media …

Social Media Platforms Over the Past Decade

The last decade has seen the rise and, sometimes brutal, fall of a variety of social media networks. With 2020 upon us, let’s take a look at some of the most popular social media platforms of the past 10 years and see where they are today. To see this information visually, there is a great animated video that shows the …