How A Hashtag Brought Together the Soccer Community

While the global outbreak of coronavirus has led to the postponing and complete cancelation of many different sporting events, many soccer players have – through social media – found a way to both keep themselves entertained as well as encourage others to maintain healthy practices. 433, an Instagram account that produces daily soccer-related content, created the #stayathomechallenge on March 14 …

When Will Snapchat Finally Die?

In the seemingly never-ending battle of “who did it first?” Instagram may soon be taking a page out of Snapchat’s book. Snapchat, the social media platform that popularized individual photo-sharing, is well known for having user-sent pictures and messages disappear after a short period of time. While Instagram and Facebook have since integrated Snapchat’s “Stories” and face-filter features onto their …

Why You Can’t Believe Everything You Read

Coronavirus, also known as COVID-19, seems to be the only thing in the news these days. You can’t go on social media platforms like Facebook and Twitter without your feed being covered in coronavirus stories. From an online content perspective, this makes sense. Coronavirus is a global pandemic, and those don’t happen too often. When one does, it’s logical that …

Why Storytelling Is The Future Of Advertising

Look at a Google ad, and you may find it difficult to immediately tell what product they are selling. That’s because Google is great at selling an idea or a story, rather than just a product. Google’s marketing team, for example, could create a visually sleek, stunning advertisement for the new Google Home but they could just as easily – …

Why You Can’t Force Virality

Some of the biggest viral moments of 2019, including the rise of rapper Lil Nas X and his song “Old Town Road,” came from video-sharing app TikTok. While 2020 will no doubt provide some similarly entertaining viral stories, one thing is different: More people know about TikTok. As TikTok continues to creep its way into mainstream media, more celebrities than …