When Will Snapchat Finally Die?

In the seemingly never-ending battle of “who did it first?” Instagram may soon be taking a page out of Snapchat’s book. Snapchat, the social media platform that popularized individual photo-sharing, is well known for having user-sent pictures and messages disappear after a short period of time. While Instagram and Facebook have since integrated Snapchat’s “Stories” and face-filter features onto their …

Why You Can’t Force Virality

Some of the biggest viral moments of 2019, including the rise of rapper Lil Nas X and his song “Old Town Road,” came from video-sharing app TikTok. While 2020 will no doubt provide some similarly entertaining viral stories, one thing is different: More people know about TikTok. As TikTok continues to creep its way into mainstream media, more celebrities than …

Why You’re Not Producing Enough Video Content

Why You’re Not Producing Enough Video Content   Let’s be honest. Pictures and videos grab our attention far more easily than words do. That’s one of the reasons, for instance, platforms like Instagram, Snapchat and even TikTok are so popular today. We are no longer living in a time where companies rely on word of mouth or simple newspaper advertisements …

SnapChat

Snapchat Is Still Alive and Kicking

While the “out with the old, in with the new” mentality can be very tempting to social media users, the older platforms are continuing to maintain a solid core of daily users. Snapchat, for example, turned eight years old over a month ago, yet a recent report revealed that the social media platform gained seven million new daily active users …

IG Augmented Reality

Instagram’s Augmented Reality Filters Are Here!

The battle between Snapchat and Instagram for “best” social media platform has been going on for the past couple of years, and one of Instagram’s recent updates proves that it is not going to end any time soon. Instagram added augmented reality (AR) to its already extensive list of Instagram story filters. Given that this update comes only a few …

Snapchat

What Happened to the Snapchat Logo?!

Every few months most smartphone or smart-device users will get a notification telling them that one or more of their apps needs updating. Some users, myself included, even have their apps set to update automatically. Most of the time these updates are minor changes meant to fix bugs or to add new features, and they generally go unnoticed. When the …

What Social Media Platform is Best for Your Brand?

It seems we’ve come to the point where “digital marketing” isn’t a grand new age term anymore. Most, if not all, marketing efforts have become digital! Think digital billboards, websites, graphic designs, videos, blogs, and of course, social media. Although it’s not the end-all-be-all of marking in 2019, social media is one of the best options for businesses, especially small …