Does the Future of Advertising Lie with TikTok?

Many social media platforms have seen major highs and lows over the past decade, but it is a recent addition to the roster that is going into 2020 with high expectations. TikTok, which was created in 2017, rose to prominence in 2019 and has garnered around 500 million daily active users—more than both Twitter and Snapchat. So, while social media …

Social Media Platforms Over the Past Decade

The last decade has seen the rise and, sometimes brutal, fall of a variety of social media networks. With 2020 upon us, let’s take a look at some of the most popular social media platforms of the past 10 years and see where they are today. To see this information visually, there is a great animated video that shows the …

SnapChat

Snapchat Is Still Alive and Kicking

While the “out with the old, in with the new” mentality can be very tempting to social media users, the older platforms are continuing to maintain a solid core of daily users. Snapchat, for example, turned eight years old over a month ago, yet a recent report revealed that the social media platform gained seven million new daily active users …

Friends

This Celebrity Just Set an Instagram World Record

Most of us with Instagram profiles have seen our follower count gradually increase over time. Those with business accounts may see a little bit more follower action, but the average casual account probably won’t have too many more than 1,000 followers at the most. Things are much different at the top, however, as celebrity and former ‘Friends’ actress Jennifer Aniston …

Social Campaign

How to Run a Successful Social Media Campaign

A few days ago, a social media marketing company called Socialbakers released a report detailing some of the “Must-Know Social Media Trends” for 2019 thus far. For those of you looking to up your social media presence, specifically with business accounts, the report may provide you with some invaluable advice regarding advertisements, audience, and influencers. Although these are important topics, …

Bots V Social Media

Bots vs. Us: How Do You Combat Fake Accounts on Social Media?

Over the past few years, it has become seemingly impossible to go on any social media platform without interacting with or seeing bots and spam accounts. On popular tweets or Instagram posts, it has become common to see these strange accounts posting in the replies or comments in order to grab the average user’s attention. But, before I get in …

IG Augmented Reality

Instagram’s Augmented Reality Filters Are Here!

The battle between Snapchat and Instagram for “best” social media platform has been going on for the past couple of years, and one of Instagram’s recent updates proves that it is not going to end any time soon. Instagram added augmented reality (AR) to its already extensive list of Instagram story filters. Given that this update comes only a few …

Snapchat

What Happened to the Snapchat Logo?!

Every few months most smartphone or smart-device users will get a notification telling them that one or more of their apps needs updating. Some users, myself included, even have their apps set to update automatically. Most of the time these updates are minor changes meant to fix bugs or to add new features, and they generally go unnoticed. When the …

Three Secrets to Boost Engagement On Facebook

With nearly 2.32 billion users per month, Facebook is still one of the top social media platforms to date. Every single day there are roughly 1.52 billion people logging into the site and scrolling through their newsfeeds, according to Facebook Newsroom. With such a large pool of people creating and absorbing content, how will your brand stand out among the …