SnapChat

Snapchat Is Still Alive and Kicking

While the “out with the old, in with the new” mentality can be very tempting to social media users, the older platforms are continuing to maintain a solid core of daily users. Snapchat, for example, turned eight years old over a month ago, yet a recent report revealed that the social media platform gained seven million new daily active users …

Friends

This Celebrity Just Set an Instagram World Record

Most of us with Instagram profiles have seen our follower count gradually increase over time. Those with business accounts may see a little bit more follower action, but the average casual account probably won’t have too many more than 1,000 followers at the most. Things are much different at the top, however, as celebrity and former ‘Friends’ actress Jennifer Aniston …

Social Campaign

How to Run a Successful Social Media Campaign

A few days ago, a social media marketing company called Socialbakers released a report detailing some of the “Must-Know Social Media Trends” for 2019 thus far. For those of you looking to up your social media presence, specifically with business accounts, the report may provide you with some invaluable advice regarding advertisements, audience, and influencers. Although these are important topics, …

Bots V Social Media

Bots vs. Us: How Do You Combat Fake Accounts on Social Media?

Over the past few years, it has become seemingly impossible to go on any social media platform without interacting with or seeing bots and spam accounts. On popular tweets or Instagram posts, it has become common to see these strange accounts posting in the replies or comments in order to grab the average user’s attention. But, before I get in …

IG Augmented Reality

Instagram’s Augmented Reality Filters Are Here!

The battle between Snapchat and Instagram for “best” social media platform has been going on for the past couple of years, and one of Instagram’s recent updates proves that it is not going to end any time soon. Instagram added augmented reality (AR) to its already extensive list of Instagram story filters. Given that this update comes only a few …

Snapchat

What Happened to the Snapchat Logo?!

Every few months most smartphone or smart-device users will get a notification telling them that one or more of their apps needs updating. Some users, myself included, even have their apps set to update automatically. Most of the time these updates are minor changes meant to fix bugs or to add new features, and they generally go unnoticed. When the …

Three Secrets to Boost Engagement On Facebook

With nearly 2.32 billion users per month, Facebook is still one of the top social media platforms to date. Every single day there are roughly 1.52 billion people logging into the site and scrolling through their newsfeeds, according to Facebook Newsroom. With such a large pool of people creating and absorbing content, how will your brand stand out among the …

When Is the Best Time to Post on Social Media?

One of the most common questions our social media professionals get is, “when is the best time to post on social media?” Whether you’re utilizing Facebook, Instagram, Twitter, etc. there is no easy answer to give. It really all depends on who your target audience is and what social platform you are using. Then, it comes down to trial and …

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The Dark Side of the Moon: How to Enable Facebook’s Hidden ‘Dark Mode’

Facebook Messenger is getting dark! No, not as dark as Momo but dark enough where this secret setting called “Dark Mode” can only be unlocked through the moon emoji. That’s right, we’re talking about the “dark side of the moon.” What is Dark Mode? Facebook’s iconic blue and white interface isn’t for everyone, and while many apps give users the …