Does the Future of Advertising Lie with TikTok?

Many social media platforms have seen major highs and lows over the past decade, but it is a recent addition to the roster that is going into 2020 with high expectations. TikTok, which was created in 2017, rose to prominence in 2019 and has garnered around 500 million daily active users—more than both Twitter and Snapchat. So, while social media …

Social Media Platforms Over the Past Decade

The last decade has seen the rise and, sometimes brutal, fall of a variety of social media networks. With 2020 upon us, let’s take a look at some of the most popular social media platforms of the past 10 years and see where they are today. To see this information visually, there is a great animated video that shows the …

Why Should You Prioritize Mobile-Friendly Websites?

A 2018 study from media agency Zenith predicts that, by 2020, around 28% of the world’s media consumption will be mobile. While this transition marks a shift in the way media and news companies produce and distribute content, it also marks a shift in how that content is packaged and formatted. An increasing mobile audience will affect more than just …

SnapChat

Snapchat Is Still Alive and Kicking

While the “out with the old, in with the new” mentality can be very tempting to social media users, the older platforms are continuing to maintain a solid core of daily users. Snapchat, for example, turned eight years old over a month ago, yet a recent report revealed that the social media platform gained seven million new daily active users …

Bots V Social Media

Bots vs. Us: How Do You Combat Fake Accounts on Social Media?

Over the past few years, it has become seemingly impossible to go on any social media platform without interacting with or seeing bots and spam accounts. On popular tweets or Instagram posts, it has become common to see these strange accounts posting in the replies or comments in order to grab the average user’s attention. But, before I get in …

IG Augmented Reality

Instagram’s Augmented Reality Filters Are Here!

The battle between Snapchat and Instagram for “best” social media platform has been going on for the past couple of years, and one of Instagram’s recent updates proves that it is not going to end any time soon. Instagram added augmented reality (AR) to its already extensive list of Instagram story filters. Given that this update comes only a few …

Snapchat

What Happened to the Snapchat Logo?!

Every few months most smartphone or smart-device users will get a notification telling them that one or more of their apps needs updating. Some users, myself included, even have their apps set to update automatically. Most of the time these updates are minor changes meant to fix bugs or to add new features, and they generally go unnoticed. When the …

Three Secrets to Boost Engagement On Facebook

With nearly 2.32 billion users per month, Facebook is still one of the top social media platforms to date. Every single day there are roughly 1.52 billion people logging into the site and scrolling through their newsfeeds, according to Facebook Newsroom. With such a large pool of people creating and absorbing content, how will your brand stand out among the …

When Is the Best Time to Post on Social Media?

One of the most common questions our social media professionals get is, “when is the best time to post on social media?” Whether you’re utilizing Facebook, Instagram, Twitter, etc. there is no easy answer to give. It really all depends on who your target audience is and what social platform you are using. Then, it comes down to trial and …

What Social Media Platform is Best for Your Brand?

It seems we’ve come to the point where “digital marketing” isn’t a grand new age term anymore. Most, if not all, marketing efforts have become digital! Think digital billboards, websites, graphic designs, videos, blogs, and of course, social media. Although it’s not the end-all-be-all of marking in 2019, social media is one of the best options for businesses, especially small …