How A Hashtag Brought Together the Soccer Community

While the global outbreak of coronavirus has led to the postponing and complete cancelation of many different sporting events, many soccer players have – through social media – found a way to both keep themselves entertained as well as encourage others to maintain healthy practices. 433, an Instagram account that produces daily soccer-related content, created the #stayathomechallenge on March 14 …

Why Storytelling Is The Future Of Advertising

Look at a Google ad, and you may find it difficult to immediately tell what product they are selling. That’s because Google is great at selling an idea or a story, rather than just a product. Google’s marketing team, for example, could create a visually sleek, stunning advertisement for the new Google Home but they could just as easily – …

Why You Can’t Force Virality

Some of the biggest viral moments of 2019, including the rise of rapper Lil Nas X and his song “Old Town Road,” came from video-sharing app TikTok. While 2020 will no doubt provide some similarly entertaining viral stories, one thing is different: More people know about TikTok. As TikTok continues to creep its way into mainstream media, more celebrities than …

Why You’re Not Producing Enough Video Content

Why You’re Not Producing Enough Video Content   Let’s be honest. Pictures and videos grab our attention far more easily than words do. That’s one of the reasons, for instance, platforms like Instagram, Snapchat and even TikTok are so popular today. We are no longer living in a time where companies rely on word of mouth or simple newspaper advertisements …

Does the Future of Advertising Lie with TikTok?

Many social media platforms have seen major highs and lows over the past decade, but it is a recent addition to the roster that is going into 2020 with high expectations. TikTok, which was created in 2017, rose to prominence in 2019 and has garnered around 500 million daily active users—more than both Twitter and Snapchat. So, while social media …