What Social Media Platform is Best for Your Brand?
It seems we’ve come to the point where “digital marketing” isn’t a grand new age term anymore. Most, if not all, marketing efforts have become digital! Think digital billboards, websites, graphic designs, videos, blogs, and of course, social media. Although it’s not the end-all-be-all of marking in 2019, social media is one of the best options for businesses, especially small businesses with a limited marketing budget.
Is your business already utilizing social media? On December 28, 2018 Small Business Trends reported that 77.6% of small businesses had a presence on social media. Among those, 90% experienced more brand exposure, and 75% reported an increase in business traffic.
What’s another reason to jump on the “bandwagon” of social media? Over one third of internet users consult social media when researching brands and products. So, what’s your excuse for not having a social media presence for your business?
If you’re confused on what social media platform is best for your brand, here’s a brief overview to just scratch the surface and what each platform can offer!
If your target audience is over the age of 20 years, this might be a good place for your brand to start its social media journey. Think of Facebook as the parent company of social media. It’s not just where parents log in to stay in touch with family and friends, or go to admire cute personifications of animals, but Facebook includes many of the features also found in other social media platforms, such as sharing photos, videos, events, announcements, stories, direct messages, and more. While it’s advised by the pros that your social media posts contain visuals and media in addition to text, Facebook is a prime hub to create events, and share immediate announcements with your followers.
Calling all artists, photographers, and designers! Instagram is an instant way to share photos and short videos with your fans. If your brand focuses on appearance, design, or visual content, this should be your go-to social media platform.
Instagram stories also allows you to share in-the-moment and candid behind the scenes nuggets of your brand. Think events, conventions, showings, speaking engagements, and especially the process behind your creativity and business.
Writers, speakers, and brands that make announcements on a rapidly consistent basis can turn to Twitter to share a 280-character message. Keep in mind, while Twitter displays photos and other media, users turn to Twitter primarily to read and consume information, news updates, and even comedy. Photos and videos on Twitter should be used as complementary mediums to the message and help draw in and engage an audience.
Welcome to the land of DIY and the sharing of ideas related to life hacks, children, events, parties, weddings, etc. Those brands that are about collaborating with others, such as bloggers, crafters, DIY experts, and home magazines and stores, thrive on Pinterest.
However, if you have any worries about your ideas getting “stolen,” Pinterest may not be the platform for your brand. Users on Pinterest create dream boards by “pinning” a plethora of images, DIY projects, and more, in the hope that, one day, they’ll create the same masterpiece on their own.
If you’ve read up to this point and think Instagram is looking like the platform you want to start with, YouTube might also be a great tool for your brand. YouTube is all about video content! “How to” clips, vlogs, behind the scenes, slideshows, or creative displays of a finished product can all be found on YouTube, and (if done right) perform well. You don’t have to be a videographer, movie director, or video editor to utilize YouTube for your brand.
Do you ever feel that your brand is being recognized by everyday consumers, but your B2B sales or professional network could use a boost? LinkedIn might be your ticket to solve this hang-up. LinkedIn can be looked at as a social media and professional networking hybrid. Just like Facebook, LinkedIn profiles are created for individuals, brands, businesses and organizations, and act as a tool to share professional updates, connect, and get social!
Although LinkedIn is great for B2B, it’s also a quality way for individuals to connect with employers and vice versa. Centered around career women and men, LinkedIn is a digital resume that has been transformed into a social platform.
While its main audience is under the age of 25 years old, Snapchat provides brands with the opportunity to give their audiences a glimpse behind the scenes or spread a short and sweet message. Snapchat’s Discover feature can help your brand reach a wider audience, as it provides users with suggestions on stories to view or who to follow based on their current interests.
But if your Snapchats disappear in 24 hours, how do you get your brand’s message to linger after the pictures and videos vanish forever? Get creative, engage your audience with questions, or explore geo filters! At its surface, geo filters show up around the boarder of a photo and can be branded with your logo or message. So, when users are looking for the perfect filter for their snap to send to friends, or share on their story, your brand can be there too!
Still confused or overwhelmed by all the social media platforms out there? Let your rainforest friends at Socialocca point you in the right direction!