For immediate release
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Brands by Socialocca offers brand strategy and identity, worked on directly with the founder
From brand foundations to a complete identity with a brand book, tailored to each business.
SCRANTON, Pa., Nov. 4, 2026
Socialocca today highlighted Brands by Socialocca, its brand strategy and identity studio for creators, small businesses, and growing companies.
A brand is more than a logo. It's how a business sounds, looks, and explains itself, and getting it right helps a small company compete with bigger ones. At Brands by Socialocca, clients work directly with Hertel.
"Your brand is the first thing people judge you on, before they ever try what you make," said Ryan K. Hertel, founder of Socialocca. "I want small businesses to walk away with a brand they're proud to put everywhere."
Three ways to work together
- Brand foundations, for new businesses that need the essentials
- Complete identity: positioning, logo, color, typography, messaging, and a brand book
- Brand evolution, a considered refresh of the brand a business already has
Scope and price are tailored once the studio understands a client's goals.
See the work
Socialocca's own interactive brand book, at brands.socialocca.io/brand-book, shows the kind of system clients receive.
Free tools, too
For those not ready for a studio project, Socialocca's free apps cover the basics: Shapeshifter for brand color palettes, Fontora for typography, and Vectora for icons.
Availability
Brand projects can be discussed by booking a call at brands.socialocca.io.
About Socialocca
Socialocca is an independent product studio that builds free and low-cost web apps, digital tools, and creative systems for creators, small businesses, and online-first brands. Founded in 2017 by Ryan K. Hertel and relaunched as a product studio in 2026, it is based in Scranton, Pennsylvania. Its apps live together on an illustrated rainforest island at socialocca.com, and its studio offers branding, custom websites, and a free website checkup through Brands, Sites, and Tamandua by Socialocca.
Media contact
Ryan K. Hertel, Socialocca
press@socialocca.com
socialocca.com/press
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