For immediate release
'%3e%3cpath%20fill='%23222224'%20d='M110%2052C155%2015%20194-2%20243%201Q247%202%20240%205L211%2018Q230%2016%20245%2020Q248%2021%20244%2023L206%2047Q226%2038%20244%2035Q247%2035%20243%2039L224%2065Q246%2072%20260%2083C278%20131%20295%20230%20307%20314Q313%20326%20291%20334C231%20363%20141%20361%2062%20343C17%20335%201%20317%207%20248C11%20156%2056%2087%20110%2052Z'/%3e%3cg%20class='toucan-eye'%3e%3cellipse%20fill='%23fff'%20cx='103'%20cy='169'%20rx='48'%20ry='54'%20transform='rotate(7%20103%20169)'/%3e%3cg%20class='toucan-pupil'%3e%3cellipse%20cx='113'%20cy='158'%20rx='28'%20ry='29'/%3e%3ccircle%20fill='%23fff'%20cx='121'%20cy='148'%20r='10.5'/%3e%3c/g%3e%3c/g%3e%3cpath%20fill='%23131315'%20d='M161%20130C202%2095%20259%2076%20310%2078C335%2078%20354%2080%20373%2088C407%2099%20429%20124%20438%20169C450%20199%20455%20252%20426%20277Q420%20280%20417%20271Q410%20254%20393%20252Q358%20250%20306%20265L249%20284C210%20299%20171%20297%20157%20270Q145%20252%20151%20219L165%20198C158%20181%20151%20150%20157%20138Z'/%3e%3cpath%20fill='%23ffca23'%20d='M161%20130C202%2095%20259%2076%20310%2078C335%2078%20354%2080%20373%2088C318%20122%20305%20182%20320%20227C283%20227%20191%20255%20151%20219L165%20198C158%20181%20151%20150%20157%20138Z'/%3e%3cpath%20fill='%23f44f43'%20d='M373%2088C407%2099%20429%20124%20438%20169C420%20197%20398%20219%20379%20232Q348%20226%20320%20227C305%20182%20318%20122%20373%2088Z'/%3e%3cg%20class='toucan-beak'%3e%3cpath%20fill='%23ffca23'%20d='M151%20219C191%20255%20283%20227%20325%20228C364%20226%20396%20235%20417%20266C382%20235%20339%20265%20286%20280C228%20302%20194%20302%20171%20287C151%20276%20143%20250%20151%20219Z'/%3e%3cpath%20fill='none'%20stroke='%23222224'%20stroke-width='3'%20stroke-linecap='round'%20d='M151%20219C191%20255%20283%20227%20325%20228C364%20226%20396%20235%20417%20266'/%3e%3c/g%3e%3cellipse%20fill='%23f44f43'%20cx='199'%20cy='163'%20rx='16'%20ry='10'%20transform='rotate(-30%20199%20163)'/%3e%3c/g%3e%3c/svg%3e)
Socialocca's 2027 roadmap: its first desktop software, a personal assistant, and a brand workspace
TurboPaste, Liana, and Emberleaf join Arara on the studio's plan for the year ahead.
SCRANTON, Pa., Nov. 4, 2026
Socialocca today shared its roadmap for 2027, including its first desktop software and two new apps for organizing work and brands.
TurboPaste: the start of a software line (early 2027)
TurboPaste is a simple, fast clipboard tool, and Socialocca's first original desktop software. Until now, every Socialocca product has run in the browser. TurboPaste marks the beginning of the studio's software line.
Liana: hand off the reminders (spring 2027)
Liana is a digital assistant that helps people handle their reminders, tasks, and calendar, so the small things stop slipping through the cracks.
Emberleaf: one home for a brand (late 2027)
Emberleaf is a brand workspace for online-first businesses. It is designed to keep a brand's colors, assets, copy, and typography consistent in one place.
Also coming: Arara
Arara, a free-to-use launcher for running AI models privately on your own computer, is planned for early 2027. Signups for its first 50 Founder kits are open now at getarara.com/kit.
"Everything we've built so far lives in a browser tab," said Ryan K. Hertel, founder of Socialocca. "Next year we're putting tools on your desktop and in your day, and the same rule applies: useful, honest, and as free as we can make them."
Availability
Dates are planned and may change. The full timeline is at socialocca.com/updates.
About Socialocca
Socialocca is an independent product studio that builds free and low-cost web apps, digital tools, and creative systems for creators, small businesses, and online-first brands. Founded in 2017 by Ryan K. Hertel and relaunched as a product studio in 2026, it is based in Scranton, Pennsylvania. Its apps live together on an illustrated rainforest island at socialocca.com, and its studio offers branding, custom websites, and a free website checkup through Brands, Sites, and Tamandua by Socialocca.
Media contact
Ryan K. Hertel, Socialocca
press@socialocca.com
socialocca.com/press
###